Why We Exist
At Client Giant, our mission statement is simple: If you have the power to make someone's day, you'd be crazy not to.® In that spirit, we built an elegantly automated solution to make business personal.
We live in a relationship economy
In an era where people will forget what you said and forget what you did, they'll never forget the way you made them feel (inspired by Maya Angelou). Experience always wins.
Consumers have an overabundance of options
Nearly every product or service has become a commodity. Those who believe their offering alone is strong enough to retain clients are among the most vulnerable.
Reviews have become oversaturated and less meaningful
In a culture where ratings and reviews are requested for every item or service delivered, it's become mindless and less meaningful when a consumer selects 5 stars. What's the name of your last UBER driver?
People expect a truly valuable relationship with businesses they trust
While most companies stay hyper-focused on marketing, the ones who are really winning are pivoting their stance in ways that demonstrate hospitality.
The Law of Human Reciprocity
When someone does something nice for us, we instinctively feel a reflex response and deep-rooted psychological urge to do something nice in return. Very often we may even reciprocate with a gesture far more generous than what we originally received.
We Are In The Sharing Age
Word of Mouth
Our reach used to be limited to a circle of friends. Now we share on social platforms with unlimited exposure when we're made to feel special.
Passion
We will passionately recommend things we LOVE to anyone who will listen, follow-up with them, then experience fulfillment and joy when hearing about their experience.
Authenticity
Real appreciation is not demonstrated through branded trinkets or cheesy, self-serving items. People respond considerably well with authentically thoughtful touches. It's about gift-giving, not advertising.
Passionate Referrals Win!
There is no better feeling than excitement. When we are made to feel special, we want to share it with the world.
referrals are
weak
In today's world where everyone can share an opinion about a product or service so easily, passive referrals such as “Well, if you need an agent, I can put you in contact with my guy” is not effective.
referrals are
strong
Think of a great movie, your favorite restaurant, or an amazing resort you've visited. The client experience should be no different. Instead of making a passive suggestion, you're far more likely to say something like "you HAVE to hire my agent!"
It's all about the way you are made to feel. The reason you innately want to share incredible experiences is because you want others to feel the same.